I recently came across a church website that had an introduction something to the effect of, "Sick of church, sick of tradition, sick of religion...well come to our service..." Slightly intrigued by the invitation I decided to download a view of the MP3 sermon audio's available. I wish I could report that the recorded service was a breathe of fresh air, but it wasn't. Instead it presented an incredible similarity to many church services I have participated in before. The words were the same, the style was the same, the "what was that" (mid sentence you have a "I love Christ so much" or "Amen" outburst not in line with what you are saying at the time.) Christian sayings were the same. There was no difference in substance. If it was the churches goal to be different, they failed miserably.
I think one of the problems with the whole "we're different" approach is that we are setting ourselves up against the wrong group. Inherent in the "different" statement is that there is an underlying competition between churches. One site I visited came right out and said we are better/different than other surrounding churches. It would be wonderful if all the world were attending church on a regular basis and churches were fighting for market share, but that simply is not the case.
It is no surprise that Churches are in effect competing against themselves. About 70% of all new church growth is transfer growth. Transfer growth means that people have moved from one church to another. In other words, NO NEW CONVERTS. At a transfer rate of 70% there is no way that Christianity is growing in America. If it is, it is growing at a snails pace.
There are a plethora of religions to choose from in the world today. There is atheism, agnosticism, deism, Islam, Wicken, Mormonism, Buddhism, and on and on. In addition, there is a growing generalization of spirituality wrought with self-service beliefs. These are folks who are eating religion a la carte', a piece of this, a piece of that. The real issue at hand isn't what Christian church do you attend, but are you a Christian at all.
This is why our energies and strategies need to be refocused from marketing to those who are in the fold, to reaching out to those that are lost. If churches made new converts and disciples the mandate of their mission we wouldn't need to fight over the pool of Christians in existence. There would be no need to say we are "different." Your works would speak for themselves.
Remember what Christ stated in Matthew 12:25, "Jesus knew their thoughts and said to them, "Every kingdom divided against itself will be ruined, and every city or household divided against itself will not stand." Christ also stated in Luke 9:50 "Do not stop him," Jesus said, "for whoever is not against you is for you." These two passages clearly state a need for unity within the body of Christ. There is no need for competition amongst each other. The Harvest is ripe and workers are few. Harvest was not a reference to already picked crops, but to those still in the field.
Forget about being different. We are a people of the same faith and culture. One faith, one baptism, one spirit. Lets join our resources and get to working the field. Remember, Christ prayed that we would be one.





